“Summer fashion shouldn’t mean sacrificing comfort for style – and with these pieces, you won’t have to.”
As we head into 2025, beachwear trends are shifting toward versatile pieces that transition effortlessly from shore to street. Many women struggle to find swimwear that’s both flattering and functional, or casual wear that doesn’t look out of place at a beachside café.
This season, Danish brand Samsøe Samsøe answers these pain points with their effortlessly chic collection. We’ve curated three standout pieces that solve common summer wardrobe dilemmas while keeping you on-trend.

The Collection
MALOU Bikini Bottom
Why it works: The tile blue hue complements all skin tones while the high-waisted cut provides both coverage and shaping.
Wear it: Pair with a loose linen shirt for beach-to-bar versatility or match with the brand’s crop tops for a coordinated swim set.
2025 trend alert: High-waisted swimwear continues to dominate as women seek both comfort and silhouette enhancement.

MERKUR Jumper
Why it works: The deep depths melange color hides stains while the relaxed fit makes it perfect for cool summer evenings.
Wear it: Throw over your swimsuit when the temperature drops, or pair with white jeans for a smart casual look.
2025 trend alert: Oversized knits are replacing traditional cardigans as the go-to cover-up for unpredictable summer weather.

STINNA Top
Why it works: The caribou color transitions beautifully between seasons while the relaxed fit flatters all body types.
Wear it: Tuck into high-waisted shorts for daytime, or leave loose over leggings for morning yoga by the sea.
2025 trend alert: Earth tones are making a comeback in summer wardrobes as consumers move toward year-round versatile pieces.

Summer Style Made Simple
The key to effortless summer dressing? Invest in a few high-quality, versatile pieces rather than dozens of trend-driven items that won’t last the season.
These Samsøe Samsøe selections represent the 2025 approach to warm-weather fashion: pieces that work as hard as you do, transitioning seamlessly between activities while maintaining their style and comfort.
Pro tip: Mix and match across the collection – the color palette is designed to coordinate effortlessly, taking the guesswork out of looking put-together.
